Labubu viral Plush drop - Case study

Learn how HypeProxies users secured $65K+ worth of sold-out Labubu collectibles – then flipped them at nearly 2× retail price!

Key metrics

• Date – June 27, 2025

• Retail price – $28 single box; $168 pack

• Resell price – $55–$65 single box; $225–$280 pack

• Total member checkouts – $65K+

Context and background

In mid-2024, the Labubu collectible toy exploded into a global craze. This quirky rabbit-like character from Pop Mart became the year's hottest accessory. Artist Kasing Lung created this toothy, big-eyed character, and it gained massive popularity after celebrities like BLACKPINK's Lisa and Kim Kardashian were spotted with Labubu charms.

Fans love Labubu's unique "ugly-cute" charm and the thrill of mystery blind-box packaging. The blind-box mystery drove collectors wild – nobody knew which variant they'd get.

Then things went completely crazy. The company's limited drops sold out within seconds, with people lining up for hours at physical stores. Labubu's deliberately scarce supply made it a true collector's item.

A single Labubu that retailed for $28 could resell for $60+ on secondary markets – nearly double the original price. Packs similarly jumped from $168 retail to $250+ resale. Anyone who managed to buy these at retail had a golden opportunity to profit, which naturally attracted resellers.

The situation got so intense that Pop Mart temporarily pulled Labubus from physical stores in the UK after conflicts erupted between resellers and fans. It reminded people of past toy manias like Beanie Babies, but TikTok made it go absolutely viral.

The challenge

Buying wildly popular Labubu drops is basically impossible. These things sell out in seconds online – collectors say they're “gone instantly”.

During a Labubu drop, manual buyers don't stand a chance. You're up against thousands of people plus crazy-fast bots all at once. Click "Add to Cart", and it's already sold.

But somehow HypeProxies customers grabbed $65K+ worth. how? they used proxies and automation.

HypeProxies solution

HypeProxies customers secured major wins using automated bots and our high-speed proxies to grab Labubus the second they dropped on June 27, 2025.

Here's what they used:

• Sneaker proxies – lightning-fast (10 Gbps) speeds that let you buy multiple items while bypassing purchase limits. Unlimited bandwidth, no restrictions.

• ISP proxies –  datacenter speed with residential anonymity and geo-targeting.

• Sneaker servers – run your bots directly on our infrastructure. No setup hassles, maximum speed and reliability.

With this setup, our users beat the competition and secured thousands of units before sellout.

Results

Our customers did really well. They turned $28 retail purchases into $55-65 resales, while packs jumped from $168 to $225-280, generating substantial profit margins. With over $65K in total successful checkouts, HypeProxies users achieved strong returns in the collectibles market.

Here are a few success stories from our customers: 

Find more success stories by joining our free Discord community.

Conclusion

To recap, the strategic use of HypeProxies technology for the Labubu release proved highly profitable, showing how the right proxy turned impossible sales into serious profit opportunities.

If you want to be ready for the next big launch, join our free Discord server for updates, tips, and strategies. Check out our proxies to give yourself the competitive edge.

Thanks for reading!